We designed Ferrari and Maserati exhibition stand concepts for Autoshow Istanbul. Two brands spread over a total of 750 sqm. During the exhibition stand design of a global brand, it is required to comply with the design language and rules set by the headquarters.
Brands’ customer perception vary in different cultures. In this project the aim was, to analyse space, resolve visitors needs and construct the right service design preserving the integrity of Ferrari and Maserati.
Category : Architecture
Type: Exhibition Stand
Client: TOFAS Automotive / Ferrari&Maserati
Location: Istanbul, TURKEY
Area: 800 sqm